Summary: Ads and Magazines
Page 1: Advertising Grows Up
As America is transformed from a farming nation into an industrial giant, advances in technology enable advertising to become increasing sophisticated
Page 2: Color Ads Punch
Color lithography brings new life to ads, as advertisers experiment with new styles, and magazines open up a new venue for customer outreach
Page 3: Documenting Technological Progress
Scientific American is the country's first magazine, introducing the amazing world of science and technology to ordinary Americans, for the first time
Page 4: Magnificent Illustration
As color technology improves, so does the mastery of illustration techniques, as artists are increasingly employed in the business of selling products
Page 5: For Women Only
A burst of new magazines, targeted directly at women, arrives at a time when urban life is becoming increasingly concerned with fashion and home furnishings
Page 6: Autos and Entertainment
The new century offer Americans mobility and ease, with autos that can take you anywhere, and an avalanche of new products for home and health
Page 7: Sophisticated Illustration
As advertising agencies take increasing responsibility for moving the product, they hire illustrators of surprisingly imaginative talent, to produce images that exude vitality
Page 8: War Interrupts America
The Second World War consumes America for a few years, after which the nation resumes its thirst for the latest in convenience and fashion
Page 9: Mail Order Retail
The amazing Sears Roebuck catalog offers Americans, everywhere, 1,000 pages of the latest products, rendered in illustrations of surprising nuance
Page 10: Ads Lighten the Depression
Even as the Great Depression generally sours the mood in America, stylish magazine illustrations offer an alternative, positive outlook on life
Page 11: Movies Influencing Life
Recent technicolor blockbusters introduce a new element of movie-star power to advertising, until war intervenes again
Page 12: Post-War Exuberance
Americans are on top of the world as the war ends, untouched by bombs, and eager to resume life with renewed gusto, as advertising energy begins moving into television