Women and gender roles, 1930

  Move Over, Men
It seems almost impossible that American women, like those in the photo at lower left, have raised daughters that now frolic and sport around in brazenly provocative attire (lower right). Women are everywhere, doing amazing things. It's almost as if there aren't any rules, anymore. Men are slower to embrace the newly-liberating influence of the times, but at least manage to sport smart new hats.

Transportation upgrade, 1930

  Major Upgrade
America's tidal wave of change begins with the automobile. You no longer have to stand in front, with arms cranking and back complaining, just to get them started, There are now 25 million on the road. Airplanes are simply the logical extension of the auto. The liberating sense that this new mobility brings to America is evident all around.


Women's liberation, 1930

  Gaining Recognition
Nowhere is evidence of this new liberation more evident than among women. Previously, long hair was carefully coiled up on top, almost without exception (top left). Now, it's bobbed short, for less bother and fuss. In national affairs, women are now leading from the front (lower right). Some have even mastered the amazing new machines that float on air (top right).


Electric home appliances, 1930

  Electric Homes
Change is sweeping through the American home with equal velocity, bringing sparkling new kitchens that barely resemble their humble predecessors. Electric appliances handle chores that used to require time and effort, freeing housewives for other things.


Theater and entertainment, 1930

  Dazzling Shows
The change in entertainment options is similarly vast. Gone are the crazily-speeded-up silent movies, featuring mostly comedy stunts. Gone, too, are most of the traveling vaudeville shows, with their mixed bag of novelty performers. The new movies are a complete makeover, sometimes lasting hours, and featuring full orchestration. At the same time, trendy clubs present intimate productions that rival, and sometimes surpass, lavish Broadway shows.


American debut on World State, 1920s

  New Guy in Town
While America is upgrading at home, it is also enjoying newly-earned respect overseas. During the Great War (as World War One is initially called), the Great Powers of Europe spends four long years struggling to maintain tiny battlefield gains. But when the Americans arrive, flooding the battlefront with men and material, the war is over within months. As everyone realizes, the difference is American involvement. Lindbergh's arrival is icing on the American cake.