|
Page 1: Finding Customers
Evolution of advertising, 1840-1980
Simple product descriptions, 1860
Color lithographs, 1870
Tobacco ads, 1880
Homes product ads, 1880
Industrial ads, 1880
Page 2: Working with Color
Exotic color ornamentation, 1880
Montgomery Ward catalo, 1800
More sophisticated illustration, 1890
Home products made special, 1890
Magazines, Scientific American, 1880
Playful touches, 1890
Page 3: Spotlight on Science
Scientific American, 1880
Engineering illustrations, 1880
Patent ideas illustrated, 1880
General interest illustrations, 1890
Documenting major projects, 1890
Devices explained, 1890
Page 4: World of Color
Corporate image advertising, 1890
Expanding illustration styles, 1900
Circus posters, 1900
Beer ads, 1900
Fashions, 1900
Newspaper ads, 1900
Page 5: Women's World
Harper's Bazaar, 1900
Ladies Home Journal, 1900
Vogue Magazine, 1900
McCall's Magazine, 1900
Clothing catalogs, 1900
Montgomery Ward catalog, 1900
| Page 6: New Century
Wizard of OZ, original book, 1900
Car advertising, 1910
Widening Ad landscape, 1910
Electric appliance ads, 1910
Theater ads, 1910
Urban living ads, 1910
Page 7: Modern Age
Modern elegance ads, 1920
Fancier car ads, 1920
Prohibition era advertising, 1920
Easy living ads, 1920
Home appliance ads, 1920
Steinways, business systems, 1920
Page 8: War and Post-war
War ads, 1918
Post-war ads, 1920
Urban ads, 1920
Color magazine ads, 1920
Hobby and career ads, 1920
Child book series, 1920
Page 9: Something for Everyone
Sears Roebuck catalog, 1930
Sears women's clothing, 1930
Sears men's clothing, 1930
Sears farm products, 1930
Sears home kits, 1930
Sears barn kits, 1930
Page 10: Youthful Culture
Cosmopolitan Magazine, 1930
Women in the spotlight, 1930
Electrified living, 1930
Radios and Victrolas, 1930
Billboard jungle, 1930
Sears plumbing catalog, 1930
| Page 11: Movie Influence
Life in Technicolor, 1940
Star power invades ads, 1940s
Science and cigarette ads, 1940
Happy-face Depression ads, 1940
World War II ads, 1940s
Doing our part ads, 1940s Page 12: Just More Fun
Coke ads, 1950
Image advertising, 1950
Creating a brand, Marlboro ads, 1960
Magazine ads losing their 'pop', 1960
TV sitcoms grab advertisers, 1970
TV kills off magazine creativity, 1970 |
|